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See our enterprise tools in action with a free 30-day trial! How to Manage Multiple Social Media Accounts in 5 Steps The accounts serve vastly different audiences and allows them to reach a wide net of people.įor enterprise social media businesses like Microsoft and UPS, they rely on Sprout Social to keep all accounts, users and profiles in one easy to manage space. Microsoft is an example of this with an entire suite of products, services and events. If you’re a corporation, chances are that you’ve created enough products, each with their own audiences. You Have Very Different Products or Services That’s okay as long as it’s relevant for everyone.Ĥ. If you compare the brand page next to the location pages, you may find that some of the same posts appear. They’re easily accessed in a Locations tab on its Facebook Page and each location sends out relevant information. Jeni’s Splendid Ice Creams has locations all around the US. These will help your customers find information faster and receive better targeted ads. When you have multiple business locations that run their own sales or if you own a franchise location, you usually want to set up different accounts.
MSU College of Arts & Letters August 16, 2017 #MSUCAL student Sam Fegan took a moment to say "bonjour" to the Eiffel Tower while in France for her study abroad! 🇫🇷 /hzotFhbse7 Their Direct Messages are all about support tickets and won’t be lost in the noise of the Fitbit account. Their staff is able to quickly address concerns and problem solve. If you find that addressing complaints and issues is taking up the majority of your account’s post, you may benefit from starting a separate support account.įitbit Support is a good example of this in action. In fact, 47% of consumers have taken to social media to complain. Support Takes up Most of Your FeedĪccording to the Q3 2017 Sprout Social Index, social media ranks second only to in-person for consumer complaints. Here are four signs you need multiple social media accounts: 1. If you’re one company or organization, there are a few warning signs for when you might need to consider creating new accounts. This is where a documented brand and social strategy comes in handy.Ĥ Signs That You Need Multiple Social Media Accounts Difficult to manage branding: If you’re using multiple accounts for various departments, then it might become more difficult to keep branding consistent.If you don’t have the time or money to spend on more work, consider a different approach. More work: Having more accounts means more work for social media managers.Do they follow all of the accounts or just the ones they care about? You run the risk of dividing up the people you want to reach. Fan confusion: With multiple accounts come some confusion in your audience.While all of the specializations can feed into the parent account’s posts, the audience has some choice in which topic they want to follow. For example, BuzzFeed has one umbrella account and then also has other accounts like BuzzFeed Weddings, BuzzFeed Video and BuzzFeed Animals. Topic-specific focuses: Some brands have different topics that they take on.
Location-specific news: For multi-location businesses, having individual pages may help you serve the unique needs of each geo you’re targeting.This is helpful especially for businesses that serve both businesses and consumers. No more balancing your posts to make sure you’re reaching everyone. Segmented audiences: Using different accounts allows you to talk to various audiences.If you’re a single brand and not a marketing agency in charge of managing multiple clients, there are a few reasons for and against starting new accounts. Pros & Cons of Managing Multiple Social Media Accounts In this article, you’ll get an idea on why managing multiple social media accounts might be necessary and how you’d go about keeping all your messages, content and analytics in one place. See how brands are driving results with Promoted Video on Pinterest! /M15ptaiCSt
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